Big screen.

Huge impact.

The larger display enhances the entire experience, making Apple Watch easier to use and read. Series 7 represents our biggest and brightest thinking yet.

Physics be damned. The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re‑engineered, reducing the borders by 40%, which allows for nearly 20% more screen area than Series 6. And over 50% more screen area than Series 3. That’s something to smile about.

Always-On Retina display. A brighter view of you. You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now, it’s 70% brighter indoors when your wrist is down.

Smooth and continuous.

The edge of design.

A subtle wrap-around effect is created by refracted light at the edge of the display for a seamless integration with the case.

Breaking news: Series 7 is the most durable Apple Watch ever built.

Fundamental design changes were needed to achieve the vision of the larger Always-On Retina display. These same innovations also helped make the most crack-resistant front crystal yet.

The future of health.

On full display.

Measure your blood oxygen level with a revolutionary sensor and app. Take an ECG anytime, anywhere. Check your heart rate. Along with other innovations like mindfulness and sleep tracking to keep you healthy from head to toe. Series 7 puts more health insights in sight.

Take an ECG at any time. With the ECG app, Apple Watch Series 7 is capable of generating an ECG similar to a single-lead electrocardiogram. It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Your finger can tell you a lot about your heart. Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.

Charges in no time.

The entire charging system for Apple Watch Series 7 has been rethought to get you up and running faster than ever. With an updated charging architecture and fast-charging USB‑C cable, it takes about 45 minutes to go from 0 to 80% charge.

Massively motivating.

Tap into dozens of workouts. Track all the ways you move. Advance your goals with Apple Fitness+. Apple Watch Series 7 gives it everything. And thanks to the larger display, you’ll see all your progress and metrics more quickly and clearly, in and out of the water. Let’s go, there’s more in there.