Get fit with Back Market and Baptiste Chassagne

They say life is a marathon not a sprint, and few understand this concept better than the French ultra-trail runner Baptiste Chassagne. Regularly running through unforgiving mountainous terrain [at distances between 100 and 160km], Chassagne is also someone with a deep understanding of the importance of endurance and durability.

Given the way he aligns so perfectly with Back Market’s own values around celebrating the longevity of electronic devices, and replacing Fast Tech with something more durable, Baptiste Chassagne has been chosen as our new brand ambassador. And, to celebrate this collaboration, Back Market is launching a new lifestyle page. 

Here Baptiste Chassagne will curate the latest Back Market’ tech products best for prompting healthy rituals, while also sharing his own tips and mantras for those in need of extra motivation amid their fitness journeys. "Back Market isn’t just a brand with a mission. It’s a brand that thinks differently,” says Baptiste Chassagne.

“It is a brand that acts. One that doesn’t pretend! So, when they offered to collaborate with me, I knew it was the right direction. We share a simple idea: going far, yes. But not just any way, and not at any cost!"

Elaborating further on the shared mentality between Back Market and Baptiste Chassagne, and why this collaboration is so important, the French social media fitness star added: “Technology has never been more powerful, innovative, or sophisticated. And yet, every year, we are encouraged to replace it. It’s time to reject this inevitability. 

“Let’s reject a system driven by overproduction and overconsumption. Let’s put an end to fast tech together.”